General Data Protection Regulation (EU GDPR)

Studied and read the standard to prepare for supporting my organization and others to comply with the regulation, through process and technology, as well as the people and awareness side.

Full Text: https://advisera.com/eugdpracademy/gdpr/

Useful Links: https://advisera.com/eugdpracademy/knowledgebase/useful-links/

Learning (online course): https://training.advisera.com/

 

Customer Relationship Management (IIMBx: MK210x)

This course is offered by EDX.ORG (Link to course: https://courses.edx.org/courses/course-v1:IIMBx+MK210x+2T2017/course/)

November 22, 2017 – Completed Topics:

  • Introduction to CRM – What is CRM, Criticality of Customer Relationships, Benefits of Customer Relationships, Why Should Businesses Adopt CRM, Expert Insights
  • Building Customer Relationships – IDIC Framework, Ladder of Loyalty, Customer Bonds, Customer Defections, CRM Framework, Expert Insights

November 23, 2017 – Completed Topics:

  • Economics of CRM – Evolution of Marketing Practices, Customer Share Vs Market Share, Lifetime Value of Customers, Activity Based Costing for CRM, Customer Equity, Expert Insights