Book | The Digital Transformation Playbook

The Digital Transformation Playbook: Rethink Your Business for the Digital Age, by David Rogers, Columbia University Press, April 2016

Link: http://a.co/2Udew2s

Topics discussed include:

  1. The Five Domains of Digital Transformation – A Holistic Framework
  2. Customer Networks and the New Path to Purchase
  3. Understanding Digital Customer Behaviors
  4. Platform Business Models
  5. Coopetition, Dis/intermediation, and Asymmetric Competitors
  6. Building Data as a Strategic Asset for Your Business
  7. Big Data at Work: New Data, New Tools, and Templates of Value
  8. Innovation Through Experimentation: AB Test and Minimum Viable Products
  9. Translating the Lean Startup to Enterprise Scale Innovation
  10. Adapting Your Value Proposition
  11. Mastering Disruptive Business Models
  12. Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  13. Leadership and the Customer Value Imperative

A valuable book with great references and practical examples.