The Digital Transformation Playbook: Rethink Your Business for the Digital Age, by David Rogers, Columbia University Press, April 2016
Link: http://a.co/2Udew2s
Topics discussed include:
- The Five Domains of Digital Transformation – A Holistic Framework
- Customer Networks and the New Path to Purchase
- Understanding Digital Customer Behaviors
- Platform Business Models
- Coopetition, Dis/intermediation, and Asymmetric Competitors
- Building Data as a Strategic Asset for Your Business
- Big Data at Work: New Data, New Tools, and Templates of Value
- Innovation Through Experimentation: AB Test and Minimum Viable Products
- Translating the Lean Startup to Enterprise Scale Innovation
- Adapting Your Value Proposition
- Mastering Disruptive Business Models
- Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
- Leadership and the Customer Value Imperative
A valuable book with great references and practical examples.
